About Us

Over 70% of dogs experience anxiety and at least 72% show signs of reactive behaviour.

At Soothe and Settle, we want to change that. Our mission is to help dogs around the word feel safe, be calm, and form a better bond with their owners.

How We Got Started

Our journey began in 2019 when our founder Rachel adopted a rescue dog, Errol.

When traditional training couldn’t ease Errol's anxiety and sensitivity to noise, Rachel improvised by wrapping a scarf around his head.

This inspired her to create something more effective—a product designed to muffle overwhelming sounds while keeping dogs safe. Sitting down at her sewing machine, Rachel got to work and developed The Hush Muff, a unique head covering for dogs that muffles loud and sudden noises.

And it doesn't stop there. Rachel works with a sound engineer to test materials for optimal noise reduction, comfort and lifespan to make The Hush Muff the best it can be.

Today, the Hush Muff is a lifeline for over 2,500 dogs across 25+ countries. And every returned product? Washed, repaired, and donated to another anxious pup in need.

  • Tested by a Sound Engineer

  • Greyhound dog wearing ear defender muff.

    Over 2,500 Hush Muffs Sold

  • Close up of leopard print ear defender.

    Shipped to Over 25 Countries

  • Dog asleep with noise cancelling ear muff.

    All Returns Get Washed & Donated

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Our Mission & Values

Rachel has been in you shoes - and can still be at times. She knows exactly what it's like to work with an anxious and reactive rescue pup.

Soothe and Settle's mission is to reduce anxiousness in dogs around the world through natural and cost-effective solutions, which will also help owners to live a calmer life.

Rachel’s mission goes beyond selling a solution. She’s on a quest to educate owners, normalise support, and build a community that help anxious dogs and their owners.

We're not just for anxious and reactive dogs. All dogs can benefit from some comfort and reassurance in new situations 🐶

Greyhound wearing bee dog collar.

What's Next

To continue our goal to help dogs around the world live healthier, happier, and less anxious lives, we're working to extend our product range and offer more education for dog owners worldwide.

In 2024, we released our own range of anti-slip martingale collars to help your dog feel secure without the harshness of traditional collars — perfect for anxious and reactive dogs who are prone to slipping out during stressful moments.

We also partnered with Dorwest Herbs to bring you a range of natural supplements for your pets.

Rachel will also continue to do whatever she can to educate owners on how to better understand their dogs, including through their body language, to help them live calmer, happier lives.

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