About Us
How We Got Started
Our journey began in 2019 when our founder Rachel adopted a rescue dog, Errol.
When traditional training couldn’t ease Errol's anxiety and sensitivity to noise, Rachel improvised by wrapping a scarf around his head.
This inspired her to create something more effective—a product designed to muffle overwhelming sounds while keeping dogs safe. Sitting down at her sewing machine, Rachel got to work and developed The Hush Muff, a unique head covering for dogs that muffles loud and sudden noises.
And it doesn't stop there. Rachel works with a sound engineer to test materials for optimal noise reduction, comfort and lifespan to make The Hush Muff the best it can be.
Today, the Hush Muff is a lifeline for over 2,500 dogs across 25+ countries. And every returned product? Washed, repaired, and donated to another anxious pup in need.
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Tested by a Sound Engineer
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Over 2,500 Hush Muffs Sold
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Shipped to Over 25 Countries
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All Returns Get Washed & Donated
Our Mission & Values
Rachel has been in you shoes - and can still be at times. She knows exactly what it's like to work with an anxious and reactive rescue pup.
Soothe and Settle's mission is to reduce anxiousness in dogs around the world through natural and cost-effective solutions, which will also help owners to live a calmer life.
Rachel’s mission goes beyond selling a solution. She’s on a quest to educate owners, normalise support, and build a community that help anxious dogs and their owners.
What's Next
To continue our goal to help dogs around the world live healthier, happier, and less anxious lives, we're working to extend our product range and offer more education for dog owners worldwide.
In 2024, we released our own range of anti-slip martingale collars to help your dog feel secure without the harshness of traditional collars — perfect for anxious and reactive dogs who are prone to slipping out during stressful moments.
We also partnered with Dorwest Herbs to bring you a range of natural supplements for your pets.
Rachel will also continue to do whatever she can to educate owners on how to better understand their dogs, including through their body language, to help them live calmer, happier lives.
Let customers speak for us
Perfect sizing and I love the tartan fleece. Does an amazing job for a very noise sensitive dog
Our hush muffs have been absolute game changers for us! With 3 rescues, each with their own isssues, finding something that works for each of them seemed like a challenge! That was until is discovered the Hush Muff!
Dog 1 (staffy cross) has general noise anxiety. Her main issues lie at daycare, as she finds it over stimulating and loud (unfortunately I work there and have to take her as she doesn’t cope being home), she still spends a bit of time in her safe space, but is happier coming out to and socialise when in her hush muff
Dog 2 (American bulldog) has various reactivity triggers and anxiety’s, one of which is noises (bangs, car horns, alarms etc) having recently moved to a flat and now experiencing upstairs noises, we spent a few days barking at EVERYTHING the neighbours done, till I had an idea to try dog 1s hush muff! Thankfully I’d done some conditioning training with him, just incase! Within 5mins of popping it on, he’d gone from barking at every noise, to lying on the bed snoring!
Dog 3 (whippet) - still learning about the world so general anxieties, and separation anxiety from dog 1. We recently attended a horse show and although over she coped amazingly, when we stopped to watch the Clydesdales she found the noise of them passing terrifying! Always prepared, we popped on the hush muff, and we went from screaming every time they passed, to snoring on my knee!
Rachel has been amazing, answering my regular questions and offering advice when needed!
Cannot recommend highly enough!
Such a great product!!!! Really helpful for my grey :)
I wasn’t entirely convinced that these would work but we tried one initial on one of our JRT who was terrified of our Motorhome, she was calmer, then on the second - what a difference. Having used it and then not (couldn’t find it) the difference was massive.
My elderly dog gets upset by many noises. She did not object to wearing her muff. She settles down immediately whenever I put it on and is comfortable to go off to sleep in it.
Life changer!! Our little Nugget is an anxious girl. Scared of everything bikes, suitcases, sneezes, loud noises, we went to festival obviously not going to take the dogs into music tents, but there was some loud music being played out on the ground area and she was so unhappy panting, stressed my other two dogs happy loving it. I was going to take her home. So we put the little Soothe & Settle ear wrap over her ears and she was the most chilled and happy dog worked 100% amazing 😍
We bought the Hush Muff to see if it would help our collie when he's travelling in the car. Apart from a few drools he didn't vomit and just went to sleep! Easy to put on and obviously comfortable for him to wear.
I have been waiting to leave a review until I can properly take the Hush Muff for a test drive (not a euphemism). I have a very confident and happy whippet - except when we get into the car. He really hates it, crying, dribbling the lot! Today I had to drive over an hour, down country lanes no less and quite frankly I was dreading it. Then I had a brain wave - the Hush Muff. Oh my goodness, thank god for this product! We would have almost definitely had some car sickness if it wasn’t for this! A little bit of whining but that was it - on the way back he slept the entire time. Highly recommend! 💜
Good communication when I had a question. Fits perfect, arrived really quickly
Tommy is scared of fireworks and the hush muff helped tremendously! It’s also amazing quality and very soft. It seems to be very comfortable for him!
Harry at Heartlands Festival.
He was settled in the early part of the day but, seemed to really appreciate the hush puff when things got lively towards the end.
Think this will really help with fireworks too.
I have to confess that I was a bit skeptical about the product. But one of our rescued dogs had an extreme fear of traveling in the motorhome—she would shake and pant throughout the entire trip. However, the first time we used the Hush Muff, her anxiety ceased almost immediately. She lay down on her bed and relaxed. I was amazed! Since then, it has consistently worked like a charm on every trip. Truly remarkable—kudos to the creators!"
This is Ruby's first hushmuff and even though we haven't had to use it yet I am very pleased with it. Really well made and easy to use. Will come in very useful during firework season.
Got this for fireworks primarily. Our Greyhound started to be anxious in 2024, but had not displayed any concerns over fireworks for 2 years previously. However, we had a heavy, rumbling storm a week or so ago, and she began to display anxiety again. We tried the Hush Muff for the first time, and it certainly appeared to help her
Fantastic for my assistance dog to give me extra peace of mind that she’s comfortable and protected for cinemas and loud events. Doubles as a pillow too so she ends up fast asleep, snoring through all the loud noises!