About Us
How We Got Started
Our journey began in 2019 when our founder Rachel adopted a rescue dog, Errol.
When traditional training couldn’t ease Errol's anxiety and sensitivity to noise, Rachel improvised by wrapping a scarf around his head.
This inspired her to create something more effective—a product designed to muffle overwhelming sounds while keeping dogs safe. Sitting down at her sewing machine, Rachel got to work and developed The Hush Muff, a unique head covering for dogs that muffles loud and sudden noises.
And it doesn't stop there. Rachel works with a sound engineer to test materials for optimal noise reduction, comfort and lifespan to make The Hush Muff the best it can be.
Today, the Hush Muff is a lifeline for over 2,500 dogs across 25+ countries. And every returned product? Washed, repaired, and donated to another anxious pup in need.
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Tested by a Sound Engineer
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Over 2,500 Hush Muffs Sold
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Shipped to Over 25 Countries
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All Returns Get Washed & Donated
Our Mission & Values
Rachel has been in you shoes - and can still be at times. She knows exactly what it's like to work with an anxious and reactive rescue pup.
Soothe and Settle's mission is to reduce anxiousness in dogs around the world through natural and cost-effective solutions, which will also help owners to live a calmer life.
Rachel’s mission goes beyond selling a solution. She’s on a quest to educate owners, normalise support, and build a community that help anxious dogs and their owners.
What's Next
To continue our goal to help dogs around the world live healthier, happier, and less anxious lives, we're working to extend our product range and offer more education for dog owners worldwide.
In 2024, we released our own range of anti-slip martingale collars to help your dog feel secure without the harshness of traditional collars — perfect for anxious and reactive dogs who are prone to slipping out during stressful moments.
We also partnered with Dorwest Herbs to bring you a range of natural supplements for your pets.
Rachel will also continue to do whatever she can to educate owners on how to better understand their dogs, including through their body language, to help them live calmer, happier lives.
Let customers speak for us
Item looks good and is well made. It's taking a little longer for my boy to accept it as he's not keen on having anything on his ears. Patience and practice hopefully will help him.
This product has enriched everyone's life. Whenever we see our Moo in her bonnet we smile. And she won't admit it yet but she has some pretty good snoozes in her bonnet.
She won't yet keep it on once she's up and about so we're still working on the training, but that's not the product a fault, it'll just take her a little while to get used to.
My only complaint is that we can't have one in every colour :-)
Our 7 y/o retired racing greyhound is absolutely petrified of loud noises, especially fireworks, gunshots and thunder. Medical remedies are helpful if the noises are predictable, e.g. fireworks at certain times but not effective for other random events. Have used the Hush Muff a couple of times already when our girl reacted to something and, while not overly impressed with actually wearing it, the effect has been magical. A moment or two of continued tremors and then total calm. Absolutely brilliant.
Good service and very fast response on questions I had regarding my order. Can definitely recommend!
We have used the Hush Muff only once so far, we bought it for the purpose of making flying less stressful, and with that one time that we have been able to use it, it definitely helped to damp the noises and allowed her to be more relaxed. Hopefully these kind of experiences will pay off on long run - very happy with the buy!
The hush muff made my dog more relaxed for Firework on newyears evening. Even though she heard it, but not as loud.
The hush muff made her more comfortable
We used it for NYE, my dog who was first walking around because of stress, went to sleep right away when he wore the hush muff. I would definitely recommend trying it out and make sure you let your dog get used to it step by step and not right away in scary situations.
Perfect for the cold evenings and nights. Our lurcher loves it!
Fantastic customer service too! I emailed to ask to swap colours after ordering. Sorted no problems.
This only took a couple of treats to get my little cutie used to it. As soon as she realised the loud noises of the car disappeared, she was lying down and snoring within a few minutes. I initially bought it for NYE as the fireworks terrify her, although after reading up on it started to use in the car all the time.
She has gone from a terrified, anxious, shaking dog to a happy soothed cutie.
Thank you so much!
Have recommended to friends!
I'm happy with this product. I bought it bc my dog is verry scared of fireworks, wind sounds and thunder. New Year night its always 1 big warzone in the netherlands and it seems it worked a little bit to keep him calm. It seems that he doesn't have a problem to have something over his head and ears specially bc its verre soft. So what I already said I'm happy and I think my dog is also happy that it can block some of the sounds. But yeah its a podenco and with those big ears its hard to block everything.
My Grey instantly loved it🧡 it fit perfect and he took a nap in it! Excited to see how it works with storms and fireworks!
Great
My poor baby was always nervous in the car, very panty, moving around a lot, generally not having a good time. I'd heard about the Hush Muff online but was a bit skeptical. Went to a doggy market and the lady at the stall was amazing! So helpful, knowledgeable and friendly. Chose the right size and tried it on the way home. It totally worked! She just lay down and went to sleep! I've had it a few weeks now and always use it when in the car. Now that she's getting more used to it, it's the best thing I've bought! I feel it must be like having a really nice pillow round your head all the time! She loves it in the car, makes it much less stressful for us all.
Gracie doesn’t mind it at all and even seems to enjoy wearing it. We have not yet been able to try it during fireworks though. The real test will be New Year’s Eve 😳 but we’re confident that it will help her through the evening.
My neighborhood just loves loves loves fireworks for any day ending in y. This earmuff has made a huge difference in Scout’s anxiety. She’s able to actually rest not guard the front door shaking and losing hair in fear. Thanks for making a helpful product.
Pleased with the product our greyhound was happy when we tried it on him but we will not know if it helps him with his fear of fireworks until new year.